Illustrator & Graphic Designer

This was a self-directed project, I decided to give myself a university-style brief to design a logo and branding campaign for a surfing apparel shop.

​

When creating my mood-board and inspiration for this project, I was inspired by blue hues (to represent water and the ocean), the laid-back vibes of the Californian-esque beach lifestyle, and simple, monoline graphics.

 

I designed various unisex t-shirt designs, price tags, and an outdoor shop sign.

​

The logo is simple, but captures the laid-back, relaxed feel that I was going for. The logo is versatile, and there are different variations so that it could be used for various media.

​

I wanted to create the impression of sustainability within this brand too, which is why I designed a logo for paper bags and sustainable, re-usable canvas tote bags.